Contractor Spotlight
Tom Seeger
N-Hance Wood Renewal – Member since 2013

What best practices do you use in order to see success with your leads?

 

Targeting zip codes that include the most economically high-end demographics such as home value, real-estate transactions, and/or income, help me strategically position my business to compare against other companies competing in those areas, and capitalize on opportunities in areas that lead to a great overall return on investment. 

 

Tell us how you manage your leads in terms of responding and tracking ROI?

 

Our contact rate is between 60-75%, which can be attributed to a combination of multiple calls and emails sent, as well as the demographics we target. We rarely get someone to pick up the phone on the first few calls, and will continue to call six or more times before either making contact or closing out the lead. Because we also send emails as part of our contact strategy, we tend to hear back from our customers via email most of the time. Our emails include a lot of before and after pictures, steer customers to our website, and offer links to access a series of ratings and reviews from multiple sources.

Thomas Marston 
Environmental Services Group – Member since 2015 

“I think everyone should be using HomeAdvisor if they’re not already.” 

 

How do you approach managing your leads in terms of responding and tracking your ROI?

 

Our response process consists of a minimum of three attempts by phone. The fourth attempt is a break up message that leave the door open for future business. We also have an email protocol that we activate immediately after the first call with no contact. We send out four emails over the course of the next four days, with each email focusing on a unique aspect of our business.

 

What are your thoughts on how your profile contributes to your success in making contact or winning a job?

 

For the people that look at it, it helps a lot. But for those that don’t look at the profile or know why you’re calling, it’s always good to be able to briefly explain to them about how HomeAdvisor works. If you know how it works, you can help them understand why you’re calling, build rapport, and capitalize on any opportunity that is there.

 

What are your thoughts on the verified ratings and reviews? How do they help your business? What is your process for making sure you get them?

 

People want to see the 4 or 5 stars because it makes them feel comfortable. It’s a big selling point to be able to say that you’re at a 4.5 overall rating, and then have the homeowner be able to go back and confirm that what you’re telling them is true.

 

Are there any other best practices with HomeAdvisor that you’d fellow franchisees to know about?

 

You can’t just use HomeAdvisor for one or two months and expect great things all the time, and you can’t just quit if things aren’t going well. I won my first three out of five jobs with HomeAdvisor, and then nothing for an entire month after that. But I understand there is an ebb and flow to this process. To figure out if it works for your business plan, give it at least a calendar year to go through all the seasons.

 

Overall, what would you say HomeAdvisor has done to contribute to the success of your business?

 

I’m very pleased with the results of what we do with HomeAdvisor and what we generate. I understand I’m not going to win every job, but it’s been a good source of advertising for my business. Unlike other companies, HomeAdvisor gives me the ability to control my advertising dollars, which helps me spend my money more efficiently.

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Tom Moore
N-Hance – Member since April 2016

“I think everyone should be using HomeAdvisor if they’re not already.” 

How do you respond to your leads?

 

I use a three tier response process that all takes place within the first 24 hours of receiving the lead. About 60% of what I close happens on the first contact. But if I don’t make contact on the first call, I won’t leave a message. I’ll do the same for the second attempt, but will also send an email at that time too. I’ll leave a message on my third call explaining why I’m calling, along with an invitation to call me back to set up an estimate.


What advice would you give to a pro who receives a lead that initially appears to be mis-categorized?

 

When I make contact with a Homeowner, a lot of them tell me their floors need sanding. If that happens to be something you don’t do, that doesn’t mean the lead isn’t workable. Take the time to dig a little deeper, because a lot of those floors don’t actually need to be sanded, and you can still create a job out of those leads.


Overall thoughts on HomeAdvisor?

 

75-80% of my business comes from HomeAdvisor. In fact, I almost don’t use any other forms of advertising. People know what HomeAdvisor is seem to use it. It’s a great program, and I think everyone should be using HomeAdvisor if they’re not already.

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Trevor Kaftan
Member since 2012

How do you approach managing your leads in terms of responding and tracking your ROI?

 

Our response process consists of a minimum of three attempts by phone. The fourth attempt is a break up message that leave the door open for future business. We also have an email protocol that we activate immediately after the first call with no contact. We send out four emails over the course of the next four days, with each email focusing on a unique aspect of our business.

 

What are your thoughts on how your profile contributes to your success in making contact or winning a job?

 

For the people that look at it, it helps a lot. But for those that don’t look at the profile or know why you’re calling, it’s always good to be able to briefly explain to them about how HomeAdvisor works. If you know how it works, you can help them understand why you’re calling, build rapport, and capitalize on any opportunity that is there.

 

What are your thoughts on the verified ratings and reviews? How do they help your business? What is your process for making sure you get them?

 

People want to see the 4 or 5 stars because it makes them feel comfortable. It’s a big selling point to be able to say that you’re at a 4.5 overall rating, and then have the homeowner be able to go back and confirm that what you’re telling them is true.

 

Are there any other best practices with HomeAdvisor that you’d fellow franchisees to know about?

 

You can’t just use HomeAdvisor for one or two months and expect great things all the time, and you can’t just quit if things aren’t going well. I won my first three out of five jobs with HomeAdvisor, and then nothing for an entire month after that. But I understand there is an ebb and flow to this process. To figure out if it works for your business plan, give it at least a calendar year to go through all the seasons.

 

Overall, what would you say HomeAdvisor has done to contribute to the success of your business?

 

I’m very pleased with the results of what we do with HomeAdvisor and what we generate. I understand I’m not going to win every job, but it’s been a good source of advertising for my business. Unlike other companies, HomeAdvisor gives me the ability to control my advertising dollars, which helps me spend my money more efficiently.

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Steve Orlando
Handyman Services – Member since 2013

“This program gives us a whole new set of customers.” 

How does Instant Connect help your business reach new customers?

 

Instant Connect is another way for us to get in front of the customer at the right time, which is the most important part. Normally we’d be slow during this season, but this program gives us a whole new set of customers.

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Caleb Hunt
Creative Concepts & Design, LLC – Member since 2013

“I am dealing with a company based on values and integrity.” 

What key factors drive your business’ success?

 

Quick turnaround, open lines of communication, and putting value in quality is the driving factors of success.

 

Would you recommend using HomeAdvisor to other contractors?

 

HomeAdvisor is a great outlet for clients to see honest reviews.  Their customer service is great from top to bottom.  Even CEO Chris Terrill has taken time out of his busy schedule to respond to one of my requests. This immediately tells me that I am dealing with a company based on values and integrity.

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Steve Ammerman
Green Horizons Home Improvement – Member since 2012

“Just last year, we landed a huge job from HomeAdvisor to work on Ernest Hemmingway’s childhood home.” 

What is #1 benefit that HomeAdvisor brings to your busines?

 

Lead generation and reputation – my reviews drive my business, and customers are finding me on HomeAdvisor through Google searches. Having HomeAdvisor to back me up really helps my brand recognition.

 

How would you describe your overall experience with HomeAdvisor?

 

I don’t think we would have a million dollar company without HomeAdvisor. We’re a small crew, and we started out with an expectation generating $50,000 a year. Just in our first year with HomeAdvisor, we nearly tripled that expectation. Last year, profits continued to soar. I can’t say enough about how happy I am with HomeAdvisor.

 

What advice do you have for other home service professionals to have the most success with HomeAdvisor?

 

It’s all a numbers game. Not every lead will turn into a job, but from those that do, you will get repeat customers. Many of these leads have called me for two or three jobs, and people continue to choose us for our reputation. Just last year, we landed a huge job to work on Ernest Hemmingway’s childhood home.

 

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Howard Molen
HFM Builders, Inc. – Member since 2003

“HomeAdvisor is my path to the Construction Hall of Fame!” 

You’ve been with us for 13 years. How does your revenue compare from when you first joined to now?

When I first joined HomeAdvisor in 2003, it was a very small percentage of my company’s revenue. Fast forward to after the 2008 recession and throughout my years of receiving successful leads, HomeAdvisor has grown to 65-70% of my overall sales, marketing and revenue.

How has your business grown with HomeAdvisor?

I have been able to grow and flourish as a result of the doors of opportunity HomeAdvisor has opened for me. I have been blessed to embrace the HomeAdvisor way of doing business, working to make it beneficial to HFM Builders and growing from the usage of same. Every day I feel the bond of HomeAdvisor and HFM Builders get stronger. Now, as we focus down the road, we look forward to bigger, better, bolder and more profitable ideas. I am a very happy HomeAdvisor customer...it works for me!

What advice would you give to new members?

Well, take this analogy from the Major League Baseball Hall of Fame...  If a hitter compiles a 300+ batting average (over a good number of years), he is destined for enshrinement. Relative to HomeAdvisor - 10 potential leads presented, 3 successful jobs signed, sealed and successfully delivered; translates to a Hall of Fame performance. A 30% ratio translates to a 300 batting average. HomeAdvisor is my path to the Construction Hall of Fame!

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Steve Bovinett
Accredited Roofing – Member since 2015

“Instant Booking is the easiest way to keep my calendar full and let the leads come to me!”

How is HomeAdvisor helping your business turn more leads into jobs?

I’ve tried several lead-generation programs in the past and found that each one was too expensive and didn’t provide a good return on my investment, until I found HomeAdvisor.  What I love about HomeAdvisor is that the branding is already established through several years of marketing efforts. With HomeAdvisor’s membership, I’ve been able to generate more cost-effective leads.

Do you have other favorite features?

Another feature I enjoy is being able to choose the service categories and areas I work in. The account specialist I spoke with at HomeAdvisor made this an absolutely painless process.

Have you seen success with Instant Booking appointments?

Yes. Instant Booking is the easiest way to keep my calendar full and let the leads come to me! It’s the consumer asking me to come to their home, which has always been the hardest part of the sale. I just synced my Facebook business page with HomeAdvisor’s Instant Booking, and am excited to win more jobs this way.

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Andrea Vigil
US Renewable Energy Development – Member since 2009

“It was really simple to integrate our calendar with HomeAdvisor.”

Why did you first join HomeAdvisor?

We joined HomeAdvisor so that we could grow our business. Initially, we saw HomeAdvisor on TV and thought it would be a good opportunity to generate more leads for our company.

How has mHelpDesk and HomeAdvisor helped you track jobs and schedule estimates?

mHelpDesk and HomeAdvisor have helped us track jobs and schedule estimates. We have the ability to create estimates and invoices, then import them into QuickBooks.

It was really simple for us to integrate our calendar with the help of HomeAdvisor customer service. They scheduled an appointment to walk us through the whole process of setting up our availability and explaining how it works.

What is the number one benefit that HomeAdvisor has provided your business?

The main benefits that HomeAdvisor has provided us are; the ease of receiving leads, allowing customers to set appointments with us directly, and integrating with the other applications we use.

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Frank and LeeRae Ball
Ball Construction, LLC – Member since 2014

“Our business was struggling before we joined, and now our calendar is booked full for several months to come.”

How has your company’s workload changed since joining HomeAdvisor?

Our business was struggling before we joined, and now our calendar is booked full for several months to come. Without HomeAdvisor, our business wouldn't be where it is today, which is so incredibly busy and very successful.

What is the number one benefit that HomeAdvisor has provided your business?

Another feature I enjoy is being able to choose the service categories and areas I work in. The account specialist I spoke with at HomeAdvisor made this an absolutely painless process.

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Rob Bealer
Q&A Property Improvement Services – Member since 2015

“Responding to my reviews and thanking the customers shows that I care.” 

How quickly do you respond to your leads?

It’s very important to respond to leads immediately. In this day in age, it’s about instant gratification. If you’re not ready, the customer will go onto the next person. It’s in your best interest to pick up the phone and make a good impression.

How would you describe the importance of your reviews?

Having online reviews is very important to my business. It’s a key part in the customer choosing me and getting to know me through the work I’ve done for other customers. Responding to my reviews and thanking the customers shows that I care and have the professionalism to respond. By following up, you’re also giving potential customers the confidence and peace of mind to hire you.

How do you gather reviews from your customers?

I simply ask them for a review when I’m done with a job. I tell them, “Good, bad, or indifferent, please give me a review.” Often, through a conversation with the customer, I’ll find out that’s how they picked me – based on my online reviews.

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Chris Crew
Mr. Sparky – Member since 2015

“In nine months, we’ve generated over $250K in revenue!”

How has HomeAdvisor been a valuable addition to your marketing initiatives?

We operate in 5 different markets, and we have an unlimited budget with HomeAdvisor to get us as many calls as possible. HomeAdvisor provides us with multiple avenues to assure we get in touch with the customer – phone calls, emails, and texts. We’ve learned to manage our large business around the tools that HomeAdvisor provides us, such as Instant Booking.

What feature do you like most about your membership?

It’s an avenue for us to be able to acquire customers who may not have otherwise found us. With HomeAdvisor, we can be easily discovered and viewed as a trusted electrician.

Would you recommend using HomeAdvisor to other contractors?

Yes. I don’t know what the average contractor does for marketing, but we use HomeAdvisor because it’s another way to gain customers we may not have otherwise acquired. Just since January, we’ve run 330 service calls and generated over $250K in revenue!

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