How do you approach managing your leads in terms of responding and tracking your ROI?
Our response process consists of a minimum of three attempts by phone. The fourth attempt is a break up message that leave the door open for future business. We also have an email protocol that we activate immediately after the first call with no contact. We send out four emails over the course of the next four days, with each email focusing on a unique aspect of our business.
What are your thoughts on how your profile contributes to your success in making contact or winning a job?
For the people that look at it, it helps a lot. But for those that don’t look at the profile or know why you’re calling, it’s always good to be able to briefly explain to them about how HomeAdvisor works. If you know how it works, you can help them understand why you’re calling, build rapport, and capitalize on any opportunity that is there.
What are your thoughts on the verified ratings and reviews? How do they help your business? What is your process for making sure you get them?
People want to see the 4 or 5 stars because it makes them feel comfortable. It’s a big selling point to be able to say that you’re at a 4.5 overall rating, and then have the homeowner be able to go back and confirm that what you’re telling them is true.
Are there any other best practices with HomeAdvisor that you’d fellow franchisees to know about?
You can’t just use HomeAdvisor for one or two months and expect great things all the time, and you can’t just quit if things aren’t going well. I won my first three out of five jobs with HomeAdvisor, and then nothing for an entire month after that. But I understand there is an ebb and flow to this process. To figure out if it works for your business plan, give it at least a calendar year to go through all the seasons.
Overall, what would you say HomeAdvisor has done to contribute to the success of your business?
I’m very pleased with the results of what we do with HomeAdvisor and what we generate. I understand I’m not going to win every job, but it’s been a good source of advertising for my business. Unlike other companies, HomeAdvisor gives me the ability to control my advertising dollars, which helps me spend my money more efficiently.