Gaining Homeowner Trust

The news is filled with – and family and friends will readily share – horror stories of homeowners who’ve been taken advantage of by unscrupulous contractors. It’s no wonder that, according to a CNN/Gallup poll, 73% percent of homeowners report not placing much trust in contractors. Fears of shoddy work, being ripped off, and empty promises leave many homeowners filled with apprehension – even if they’ve personally never had a bad experience.

As a remodeling pro, recognizing and appreciating their uneasiness is one of the most effective ways to let homeowners know you’re on their side. Of course, it takes more than talk to get a homeowner to trust you.

Establishing Trust Through Advocacy

Most homeowners have no clue what it takes to go from a blueprint to the finished product. But as a pro, you do. Articulating your approach to the homeowner is an effective way to set yourself apart from the competition. It might involve a little more communications and effort, but it lets them know that you’ve got their back throughout the entire project.

Establishing Trust Through Credentials

Interesting fact: Despite its importance, only 42% of homeowners surveyed by HomeAdvisor thought to ask a pro if they were insured. Whether they’re that trusting or simply embarrassed to ask, it’s clear that many of them don’t feel comfortable asking their pro to verify their licensing and insurance information. Proactively presenting this info up front gives you an excellent opportunity to establish trust and credibility with homeowners.

At HomeAdvisor, we know that homeowners appreciate the fact that their pro has successfully completed our rigorous screening process, which is why every pro’s public LiveDirectory profile features our Screened & Approved seal.

Establishing Trust Through Networks

While licensing and insurance are essential, four out of five homeowners surveyed by HomeAdvisor stated that they wouldn’t hire a pro who didn’t have a financial and criminal background check. It’s not enough to simply tell them you’re a good person. They want proof, too.

One of the most effective ways to do this is by becoming a member of networks like HomeAdvisor. As one of the nation’s largest home improvement networks, more than 25 million homeowners count on HomeAdvisor to connect them with trusted, local home pros.

At HomeAdvisor, every pro must pass a rigorous criminal and financial (bankruptcies, judgments, liens) background check before being accepted into our network. Additionally, HomeAdvisor also screens pros for up-to-date licenses and certifications. Since other leading online companies do not prescreen their pros to this extent, homeowners know that a pro hired through HomeAdvisor will be a pro they can trust to get the job done right.

Establishing Trust Through Positive Reviews

With 85% of homeowners turning to the web to find home improvement pros, it’s no surprise that ratings and reviews play a huge role in the decision making process. However, as beneficial as positive ratings and reviews can be, they only help if they’re from a trustworthy source.

HomeAdvisor verifies all reviews posted on a service pro’s profile to ensure that they’re authentic and were actually written by the homeowners themselves – not the pro’s friends or family. When meeting your customer for the first time, go the extra mile and print off examples of your reviews from your HomeAdvisor profile to hand to your client. It lets them know your reputation is important to you, and that you value their time so they don’t have to conduct that research themselves.