Article by HomeAdvisor
Are you feeling overwhelmed with how to market your business?
If the answer is yes, it’s not surprising! You are getting emails from experts, reading blogs and print publications, and receiving calls from local advertising reps every week.
There are all sorts of webinars to sign up and listen to. Your local HBA, NKBA or other trade association brings in great speakers. You talk to your fellow business colleagues on what is working for them and gather another full list of ideas…
I could keep going, but I know you are nodding your head and understand feeling overwhelmed, so I’ll move on! Let me offer you some clarity and a clear ‘Next Step’ when it comes to marketing your business…
Before worrying about anything else, make sure you have the following in place:
• Have an organized and complete spreadsheet of all of your previous clients.
• Make a plan for contacting all of your previous clients within the next 1-2 months.
You may decide to pick up the phone and call them. You may put a postcard or letter together. You may send an email to your clients.
My point here is, before you worry about all of the other things you could be doing to market your business – start with your most valuable marketing asset… your previous client list!